STRATEGI DIGITALISASI DAN PENGUATAN BRAND UMKM SIMPING UNTUK PASAR MODERN
DOI:
https://doi.org/10.52005/abdinusa.v4i2.152Keywords:
Strategi Digitalisasi, Penguatan Brand, UMKM SimpingAbstract
In 2014, Sukabumi Regency recorded 21,795 micro businesses, 4,328 SMEs, and 877 medium businesses in the
MSME sector. The number of workers absorbed reached 68,668 people and the distribution included food and
beverage, trade, services, leather crafts, knitting, and other fields. However, the promotion of MSMEs by the
Sukabumi Regency Government only covered 3,933 of the 27,000 existing MSMEs. In the digital era, adapting to
rapid business changes is very important, especially in the context of digital technology. Cibolang Kaler Villa is
located in Cisaat District, Sukabumi Regency, West Java, with a population of 10,931. This village is divided
into 3 settlements with 9 RWs. Due to its strategic location, Cibolang Kaler Village is the heart of economic and
social development efforts in the region. Therefore, we created various innovations through observation methods,
interviews, introduction to digital marketing, planning, implementing, and publishing logo and banner designs, and applying the canvas business model and SWOT analysis. All of these steps are part of a strategy that aims to
encourage MSMEs towards digitalization to increase their marketing effectiveness and performance.
Community service activities related to the Strategy for Digitalizing and Strengthening the Simping MSME Brand
for the Modern Market have been carried out in Cibolang Kaler Village, Cisaat Sukabumi District, with the main
object being Mr. Acing, a Simping MSME actor in the village. The results of this series of innovations provide new
opportunities for Simping MSMEs to increase market share and achieve sustainable growth. All of these steps aim
to increase the competitiveness of MSMEs in Sukabumi Regency in the current digital market
Keywords: Digitalization Strategy, Brand Strengthening, MSME Simping
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Copyright (c) 2024 Lina Rahmawati,Iis Maryanti, Ayu Lestari, Widi Andini
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